Crema Gourmet Espresso Bar (“Crema,” “we,” “us,” or “our”), operated by SP Hospitality Group, respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices you have. It applies to our website (cremagourmet.com), our mobile application, our online ordering services, and our in-store interactions.

By using our website, mobile app, or services, you agree to the practices described in this Privacy Policy.

1. Who We Are

Crema Gourmet Espresso Bar is a hospitality brand operating coffee bars and related services across multiple locations. This Privacy Policy is administered by SP Hospitality Group.

If you have any questions about this policy or your personal information, you can contact us at:

Email: info@cremagourmet.com Mailing address: 220 Miracle Mile # 203, Coral Gables, FL 33134

2. Information We Collect

We collect information in the following ways.

Information you provide directly. When you place an order, create an account, join our loyalty program, sign up for marketing, or contact us, we may collect your name, email address, phone number, order details, and account preferences.

Payment information. When you make a purchase, payment is processed by our payment provider. We do not store full payment card numbers on our own systems. Payment data is handled by our processor in accordance with its own security standards.

Location information. With your permission, or based on your device or network, we may use approximate location to help you find the nearest Crema location and to show relevant options at checkout.

Information collected automatically. When you use our website or app, we automatically collect certain technical and usage data, including your device type, browser, operating system, IP address, pages viewed, links clicked, referring pages, and similar interaction data. We collect this through cookies, software development kits (SDKs), pixels, and similar technologies.

Information from third parties. We may receive information about you from the service providers and platforms we work with, such as our online ordering provider, payment processor, advertising platforms, and delivery partners.

3. How We Use Your Information

We use the information we collect to:

Process and fulfill your orders, including pickup and delivery Operate and improve our website, mobile app, and online ordering Administer our loyalty and rewards program Send you transactional messages such as order confirmations and updates Send you marketing communications, where permitted, and let you opt out at any time Measure and improve the performance of our advertising and marketing Understand how customers use our services so we can improve them Protect against fraud, secure our systems, and comply with legal obligations

4. Cookies and Tracking Technologies

We and our service providers use cookies, pixels, SDKs, and similar technologies to operate our services, remember your preferences, analyze traffic, and deliver and measure advertising. Some of these technologies are essential for the services to function, while others are used for analytics and advertising.

You can control cookies through your browser settings. Disabling certain cookies may affect how parts of our website or app function.

5. Advertising and Analytics

We use third-party advertising and analytics services to promote Crema and understand the effectiveness of our marketing. These services may collect information about your activity on our website and app over time and across other websites and apps.

In particular, we use the Meta Pixel and the Meta software development kit (SDK) provided by Meta Platforms, Inc. These tools allow us to measure the results of our advertising on Facebook and Instagram, build audiences, and show you relevant ads. We may also use Google services such as Google Analytics and Google Ads for similar purposes.

You can manage how ads are personalized to you:

Meta (Facebook and Instagram) ad preferences: through your account settings on those platforms Google ad personalization: through your Google account ad settings Industry opt-out tools: through services such as the Digital Advertising Alliance and Network Advertising Initiative opt-out pages

6. How We Share Your Information

We do not sell your personal information for money. We share information only as described below.

Service providers. We share information with companies that perform services on our behalf, including:

Our point-of-sale and payment provider (Square) Our mobile app and online ordering provider (Per Diem) Advertising and analytics providers (such as Meta and Google) Our email and customer communication platform Delivery platforms that fulfill orders you place through them (such as Uber Eats, DoorDash, and Grubhub) These providers are authorized to use your information only as necessary to provide services to us.

Delivery partners. If you order through a third-party delivery platform, that platform collects and processes your information under its own privacy policy.

Legal and safety reasons. We may disclose information if required by law, to respond to legal requests, to protect our rights and safety, or in connection with a business transfer such as a merger or acquisition.

7. Your Privacy Choices and Rights

Depending on where you live, you may have rights regarding your personal information, including the right to access, correct, or delete the information we hold about you, and the right to opt out of certain uses such as targeted advertising.

To exercise these rights, contact us at info@cremagourmet.com. We will respond consistent with applicable law. You may also:

Unsubscribe from marketing emails using the link in any message Adjust ad personalization through the platform tools described in Section 5 Manage cookies through your browser settings Manage location permissions through your device settings We will not discriminate against you for exercising any of these rights.

8. Data Retention

We keep your personal information for as long as needed to provide our services, comply with our legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we take steps to delete or anonymize it.

9. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

10. Children’s Privacy

Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can delete it.

11. Third-Party Links

Our website and app may contain links to third-party sites and services that we do not control. This Privacy Policy does not apply to those sites, and we encourage you to review their privacy policies.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the “Last updated” date at the top of this page. Your continued use of our services after changes take effect means you accept the updated policy.

13. Contact Us

If you have questions or requests regarding this Privacy Policy or your personal information, please contact us at:

Email: info@cremagourmet.com Mailing address: 220 Miracle Mile # 203, Coral Gables, FL 33134